My Wicked Dude Mission Statement

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My Wicked Dude is a brand of passion and community. Our goal throughout the four seasons is to bring together like-minded people to do amazing things in the outdoors. Like minded people come from all walks of life and our goal is to bring more diversity to that space. We encourage people in and or outside of our community to find your passion which leads to finding your tribe. Like Seth Godin said, A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. Our shared interest in the outdoors and our way of communicating is sharing those interests to bond and community.

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This will create opportunities for athletes and outdoor enthusiasts to explore new experiences with like-minded  people in a safe space, connect with nature and tell stories that have been untold. This is the beginning of something new and exciting, we can’t wait to share this experience with you.

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Khai Bhagwandin, The Change Collective. 

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The Change Collective is a movement to change snowboarding and skiing into a more inclusive sport. We've been here, we are here, and we want to change how the sport is represented. Let's find each other and build our community. The Change Collective centers the voices and experiences of BIPOC (Black, Indigenous and People of Color). Join our community and come ride with us! 

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Reserve your spot with us as we head to Zermatt to heli-ski and float on some of the world's best powder. We have nothing but good vibes planned as we continue to build an inclusive community that celebrates the heritage and culture of BIPOC athletes and outdoor enthusiasts in winter sports. Join us as we continue telling our stories and making our mark for those who have come before us and those who will come after us.